Need some quick and easy Instagram Story Ideas? If you’re a business or influencer using Instagram to generate brand awareness or sales, you should 100%, without question, be using Instagram Stories!
In this post we break down 11 Awesome Instagram Story ideas to get started (or get more results) with your Instagram Stories.
Why Instagram Stories?
This super cute, super fun – but also super powerful – feature has taken the world by storm!
With reach that is sometimes triple what you would receive on a normal post in your Instagram feed, Instagram stories are playing an integral role in social media and marketing strategies.
So you know you need to be using Instagram Stories, the only question now is… what do you post?
Coming up with fresh and exciting content can be tough, which is why we’ve done the hard yards for you. So, keep reading to discover 11 quick and easy Instagram Story ideas that you can start implementing today!
11 Instagram Story Ideas to Get You Started
1. Brand Introduction
First things first – introduce your business! Ask these questions:
- What product/service do you offer?
- Who is your target market?
- What pain points can you help solve?
- Why do your customers love you?
This will help your followers get to know you a bit more and understand what your business is all about. When it comes to Instagram Story ideas, this is really a no-brainer.
And, remember, first impressions count! This is your chance to blow your followers away and leave them thinking ‘I need this in my life!’
Try one of Easil’s Instagram Story templates to introduce or showcase your brand:
2. Team Introductions
People do business with people! With so many other businesses out there doing exactly what you do, you need to give your audience a reason to pick you.
By showing the person/s behind the brand, you help your followers create a personal and emotional connection. When it comes time to purchase, they are much more likely to remember you if they feel like they know you!
Try one of Easil’s Instagram Story templates to introduce or showcase a team member:
3. Behind The Scenes Action
There’s something about BTS content that we humans just love! Instagram Story Ideas don’t come any better than “Behind-the-Scenes” because we can’t resist finding out more!
Give your followers a glimpse into what goes on at your biz by asking these questions:
- What does an average day look like for you?
- Are you working on anything exciting?
- Can you give a sneak peak into a new product or some client work you are doing?
Try one of Easil’s Instagram Story templates to take your viewers behind the scenes, like a fly on the wall!
4. Product/Service Highlights
Your Instagram Stories are a great place to provide more detail and have a bit more fun with your ‘salesy’ content. Ask these questions:
- What product/service do you offer?
- Why are they so great?
- What pain points do they help solve?
- What makes them different to others on the market?
On Stories you can use photos, text, videos, boomerangs, stickers, polls, hashtags + heaps more. Try to get creative with how you show your product/service off!
Try one of Easil’s Instagram Story templates to showcase your product or service with pro-quality design that hooks us in:
5. Instagram Story Takeovers
Who says you have to be the only one creating all your Instagram Story content?
An easy way to get fresh, new content for your Instagram Stories is to share. Consider collaborating with others and having them take over your story for a day, a.k.a an Instagram Story Takeover.
When it comes to choosing the right person to do a takeover, be sure to keep in mind who your target market is and what they would enjoy.
Consider asking a complimentary business in the same space as you (that is not a direct competitor) to share some wisdom with your audience. Other people you might like to consider include brand ambassadors/reps, influencers in the same field as you, and even your own team members!
Use one of Easil’s Instagram Story templates to announce your Story Takeover:
One of our favourite new features on Instagram Stories is the ‘Poll’ sticker.
Not only is this a great way to get definitive answers to some of life’s biggest questions (no, pineapple does NOT go on pizza people), but it’s also an easy way to encourage your followers to engage with you!
Your polls can be lighthearted and fun, but you can also take a more serious approach and use them to conduct market research. What better way to find out what your followers want from you than asking them directly, right?!
Create an awesome design to overlay with your poll sticker, including Easil’s templates like this one:
7. FAQ & Educational Content
Have a question/s that you get asked alllll the time? Your story is a great place to answer them! You can also provide other educational content here, such as tips, tricks and advice that relates to your business.
For example, if you’re a fashion business, a FAQ might be “how long shipping takes”, or “what material is a certain item is made out of”. Some educational content might be styling tips for the current season, or advice on finding the right clothes for your body shape!
Easil has plenty of styling and fashion templates for Instagram Stories ready to edit:
Your stories don’t always have to be about you!
Have an account your can’t get enough of?
Worked with an influencer who deserves some recognition?
Respect another business doing awesome things?
Why not give them a shout out on your story and let everyone know why you love their page!
They’ll love you for it – and your engagement will be higher, especially if the person or influencer or business shares the post or story with their community too.
Easil has plenty of Instagram Story templates for Influencer or Industry Shoutouts:
Also known as ‘This or That’ templates, these are a great way to let your audience get to know you a bit better – and vice versa!
You can either participate using a template that someone else has created, or use Easil to quickly create your own branded questionnaires.
Once you’ve uploaded your answers, don’t forget to pop a blank template on your story and ask your audience to fill it out and tag you as well!
Try one of Easil’s fun FREE Instagram Story This or That templates in your next story:
Social proof is one of the best ways to take warm leads and turn them into conversions! People want to buy from or work with businesses who they know are great.
Whether it’s screenshots of reviews past customers have written, snippets of emails with kind words or even video testimonials… be sure to share them with your audience!
Try editing one of Easil’s Instagram Story templates to showcase a testimonial:
11. Announce an IGTV Episode
IGTV is the hot new thing on Instagram. Why not create an Instagram story to announce a new long-form video on IGTV or “Instagram TV”.
You’ll get more eyeballs on your IGTV content when you highlight it on Instagram Stories too. They both work hand in hand.
Use of of Easil’s Instagram Story templates to highlight a new video or episode on IGTV:
So there you have it… 11 Quick and Easy Instagram Story ideas that you can start implementing today!
Take Your Instagram Stories Further – 3 Hot Tips
Now that you are excited about the potential for your business or brand with these Instagram Story Ideas, let’s take it a little further. We thought we’d add 3 more “hot tips” to help you get results with Instagram and Instagram Stories.
1. Create IGTV or Instagram TV Content
Don’t forget that any of these Instagram Story ideas can be easily edited to suit Instagram’s Vertical Format IGTV or “Instagram TV” as well.
Whether it’s FAQs, showcasing a team member, taking us behind the scenes, or even doing an IGTV Takeover (just like an Instagram Stories takeover) you can create easy designs for your IGTV cover images too! Both IGTV and Instagram Stories require templates to be 16:9 ratio.
2. Create Instagram Story Highlights.
The only downside to stories is that they last for 24 hours and then poof – they disappear! That’s where the new ‘Highlights’ feature comes into play.
Using the Highlights feature, you can adjust your settings to archive your stories in Instagram. Then you can add those past stories onto your feed in the form of a mini ‘highlight reel’ or playlist. You can even name each of them and add fancy Instagram Highlight cover images so they match your branding!
You don’t want to save all of your content to your highlights – only the important bits. Things such as Brand/Team Introductions, Testimonials, Product/Service Highlights, FAQ & Educational Content are all valuable assets and content you want easily accessible for your followers.
3. Schedule your Stories and Save Time!
Don’t forget – if you’re short on time, you can always prepare and schedule your stories ahead of time using the dream combination of Easil + Planoly!
Start Designing with Instagram Story Templates
Feeling inspired and ready to kill it with your Instagram Stories?
Simply take one of the Instagram Story Ideas from this post, click on any of our Instagram Story templates and start customising to suit your brand!