With the ‘invention’ of temporary and instant marketing through digital and social media, the role of printing and especially large format printing has become increasingly essential in creating effective marketing campaigns.
To ensure your promotion has a significant impact, it is crucial to include a full suite of reinforcing print materials.
Large format printing has several benefits and is a great way to bring your ideas to life. From printed banners to posters, to signage, and more, large format printing lets you create unique materials that express your ideas in ways that can’t be achieved through conventional office or poster-sized printers.
Awareness
A large format print is a great way to get your message across. Large text and graphics are very visible, the message is clear and easy to read, it can be seen from a distance, and people are more likely to remember what they see.
It gives people confidence in your business activity
It adds longevity and permanency to ongoing promotional activity (kids eat free nights, live music, extended opening hours etc.) but it also drives attention for one off events, promotions and / or specials.
Attracts a diverse group of people who may turn into customers
Using large format printing externally will allow you to capture passing traffic and people who may not have visited your venue recently or at all. They might not follow you online and this maybe your only chance to sell your services and get them in the door.
Reinforces your message across multiple channels
Allowing your customers or potential customers to see repeated marketing messages, allows them to remember and act. The Rule of Seven states a customer needs to see your message seven times before they will take action. However, given we have gone from 500 messages a day in the 1970’s to seeing well over 5,000 today, so it may be more like 70 times!
Because print is a physical medium, it assists in building trust with your target audience and has been proven to improve consideration, encourage engagement and increase retention.
Print and especially large format print, needs to be considered in the marketing mix along side other traditional and non-traditional mediums and can significantly increase effectiveness and ROI.
Large Format Printing can be extremely powerful in creating effective promotion.
There are many ways that large format printing can be used to create effective promotion. One of the most popular uses is for billboards and other types of signage. When you want to advertise your product or service in a big way, you need something that stands out and attracts attention. Large Format Printing offers a wide variety of options in this area, including:
- Posters – Posters are great for hanging up around town where people can see them easily as they drive by or walk past on their way home from work.
- Banner Printing – Banners are often used at events such as concerts or sporting events where companies want to promote their products or services through activities related to upcoming events so they have an opportunity to build brand awareness among potential clients before setting up displays at trade shows and other marketing venues with the goal being increased sales down line.
We hope you’ve enjoyed these insights into the benefits of large format printing. We’ve only scratched the surface in this article, but we hope we’ve given you a few reasons to consider this type of printing for your next project. If you have any questions or comments, give us a shout!