It’s time for some Valentine’s Day Promotion Ideas.. but not just to get new people in the door. Let’s get a little creative and woo your existing customers to let them know how much you appreciate them!
There’s a lot of information out there on how to attract and nurture prospects. But what about your current customers? In reality, most businesses tend to chase new customers at the expense of their existing clients. Consider these mindblowing stats:
- It costs 7x more to obtain a new customer than to keep an existing one.
- Yet up to 60-80% of customers who describe themselves as satisfied do not go back to do more business with the company that initially satisfied them.
Even if we were satisfied, we can simply forget and become disconnected from that brand. It’s the very reason why many positive first-time experiences don’t translate into a lifetime customer. Powerful stuff!
So in this post we will explore how to romance your current customers, love them up and have them remember your business, hotel, restaurant, or venue. We want them to feel valued, to feel special and to jump at the chance to do business with you in the future.
Here’s our 10 Easy Valentine’s Day Promotion Ideas that wow your past and current customers and have them falling head over heels to do business with you:
10 EASY VALENTINE’S DAY PROMOTION IDEAS
1 EXPRESS YOUR APPRECIATION
One of the simplest, effective yet enjoyable ways to improve a relationship (romantic, business or otherwise) is to tell them how much you appreciate them. So speak up and let your customers know you’re glad they’re there.
Send a message that lets your existing customers know that you appreciate their business.. that your business wouldn’t be where it is at if it weren’t for them, and that you’re honored to serve them and appreciate their trust.
Draft a message of appreciation and add a little sizzle with some great eye catching visuals.
2 CREATE AN IRRESISTIBLE VALENTINE’S DAY MENU
If you have a restaurant or venue, add a little romance to your Dinner Menu with a Valentine’s Day theme. Think soft romantic pastel colors, flowers, hearts and champagne. Use Easil’s stunning Editable Menus to easily (and quickly) change up your menu. Even the chef can do it!
PS Don’t forget the aphrodisiac foods such as oysters, chilli peppers, honey, asparagus, bananas and chocolate… all paired with champagne of course!
3 GIVE SOMETHING PERSONAL AND EXCLUSIVE… FROM THE HEART
It’s no secret that handcrafted valentines are just a lot nicer than store-bought ones and they are one-of-a-kind and exclusive. So put a little personalisation, exclusivity and love into your Valentine’s Day Promotion.
Put together a Free Offer for your customers. Maybe it’s a unique report, webinar, Facebook live session, or Twitter chat. Perhaps you could hold “open office hours” where your customers can dial into a conference call line and ask questions for a few hours.
You could even throw a party or cocktails and invite customers if you run a local business. Wrap your offer like you would a gift. Generosity, affection, and creativity should be hallmarks of your gift. For example, one of the best emails I received included recipes for Valentine’s Day cocktails and a scrumptious pecan pie.
4 ADD VALUE TO SPICE THINGS UP
Think about how many companies (telecom companies especially) offer great discounts to new customers while existing customers get ignored. It is like treating the waitress better than your date. That’s the kind of behaviour that will make your date wander off to be someone else’s new customer.
Instead of a discount, offer a bundle or add value in terms of a valuable bonus in some way. However, remember – this should be offered to existing customers only. In other words approach this with the desire to express your appreciation with the mentality of a Valentine, not a whole store blowout sale.
Or it could be something as simple as free shipping. Remember, if you are going to use your Valentine’s Day Promotion to sell something, make it about adding value, not discounting. And make it an exclusive offer for your current customers:
5. LOVE IS IN THE AIR FOR SINGLES TOO!
Not everybody is in a couple heading out for a romantic dinner. Consider holding a singles event for those of us still looking for love!
You can target your existing customers with Facebook Ads or social media posts. Make it exclusive (but inclusive), and personalised. Think of it as a blind date – you are the person setting them up with other loyal customers. It sounds like a great introduction, don’t you think?
Or you can get really cheeky and hold an anti- Valentine’s Day Promotion. Get creative with the idea of being un-romantic!
6. WOO THEM WITH SOCIAL MEDIA
Get romantic on social media in the lead up to an event or offer. Profess your undying love to your regular customers and followers with something exclusively for them on Instagram Stories or other expiring content.
7. RUN A VALENTINE’S DAY PHOTO OR VIDEO CONTEST
Get your audience on the Love Bus with a Valentine’s Day Promotion that’s all about them. Ask them to post an image or video on social media with a Valentine’s Day Theme and offer a fun prize.
8. ROMANTICALLY SURPRISE AND DELIGHT YOUR CUSTOMERS
Use “unexpected” as your guiding principle here. Offer an unexpected free glass of champagne during dinner, or an unexpected extra course (some oysters, a strawberry sorbet) or bring out some delicious chocolates after the meal. Make it look good and you may just get some social media love back for it in the form of user generated content.
9. PROPOSE A PROPOSAL
Every year on Valentine’s Day there are hundreds of couples about to be engaged. And at least one person out of each couple knows about the impending engagement ahead of time. Why not propose a proposal package?
You could offer to look after the ring and present it in a fun way, book a limo ride home afterwards, have an exclusive menu or seating area with a view. You are only limited by your imagination.
Think creatively when promoting this too. Why not use Facebook ads to target past customers or people who are engaged in your local area.
10. SIGNATURE VALENTINE’S DAY COCKTAIL OR DESSERT
Get creative, bartender and chef! Create a signature Valentine’s Day Cocktail or Dessert for your existing customers and match them up with the perfect meal suggestion, or even a follow up sequence of mini-cocktails for dessert.
ROSES ARE RED, DESIGN THEM WITH EASIL!
Easil’s Valentine’s Day Flyers, Templates and Menus are designed for you to spice things up and turn heads.
Whether it’s a romantic Valentines Day Event or adding some Spicy Special Sauce to your Social Media posts – Easil has you covered with our customizable template!
OVER TO YOU
What’s the most creative Valentine’s Day Promotion you have seen?