Do you want more people to share your infographic? If so, then you need to know not only where to place your infographic to get more eyes on it, but also how to share it on specific networks to drive traffic back to your original infographic.
In this post, we’re going to point you towards the top five places to share your infographic for increased visibility and how to share them for maximum impact.
Isolate Infographic Teasers
Before you share your infographic, you should consider isolating teaser portions of your infographic.
Teasers are sections of your infographic that get the point across as to what your infographic has to offer while not giving away the whole kit and kaboodle. For example, if you created an infographic covering 200 blog post ideas, you may want to isolate the header.
You may also want to isolate sections throughout your infographic that highlight specific subsets of interesting information.
Any sections of your infographic that you isolate should have a shortened URL to the full infographic on your website on the image itself.
While some platforms will allow you to add a link to your full infographic, others may depend on the person seeing the teaser, going to their browser, and typing in the URL. Hence, you’d want a URL like this on every infographic section that you share: View more at yourwebsite.com/200ideas
Even if the site you share it on allows you to add a clickable link, the next site that image gets shared on by someone else may not. Hence, having the URL or a short bitly link on the image itself ensures that people will always be able to find the URL to the full infographic.
Use Short Video Teasers
If you want to further increase sharing options for your infographic, importing your teaser image into mobile apps like Adobe Clip allows you to turn it into a 10-second video with sound and image animation for free. Since some networks feature video more prominently than images, it can give you a better chance at reaching more people with your infographic.
Your goals for isolating teaser sections of your infographic into individual images (and video) are simple.
- You want to create media that is properly sized for specific platforms.
- You want to intrigue anyone who finds the teaser to want to know more.
- You want to make sure that you get as many eyes on your infographic as possible and convert those views into clicks to the full infographic on your website.
With these goals in mind, here are the top five places to share your infographic and ways to share them on each network for the best results.
5 Places to Share Your Infographic for Best Results
#1: Facebook
Universal Studios encourages shares via short video.
Facebook is the most popular social media network, so it makes sense that you would share your infographic here first. Since you hopefully have more than one teaser image (and video), you can utilize them to share your infographic multiple times with audiences who follow your Facebook page, profile, and groups. You can also extend the reach of your infographic by posting teaser images and video to related groups on Facebook.
Using the example shown above for an infographic created by Universal Orlando Resort, the portion of the infographic covering 25 Activities could be shared in local Facebook groups where people typically post about upcoming events that local residents can attend. Harry Potter fans in the area looking for something to do on the weekend would likely click through to learn more about the activities in their area.
#2: Pinterest
Obviously it’s super important to add infographics to your blog posts and share them to Pinterest. You can read more about why this is so important in No 4 in this blog post.
Over and above the “obvious” of sharing the entire infographic to Pinterest, another great way to catch attention is to share just a portion of your infographic to tease people to click. Here’s an example:
Since Pinterest is one of the top social media networks for image sharing, it makes sense to share portions of your infographics with your Pinterest audience. These infographic teasers can include hashtags that relate to the full infographic or the section of the infographic shared.
In the example above, Fribly shares the top portion of their infographic to encourage Pinterest users to click through and learn more about the latest mobile advertising statistics.
Ideally, they should have also added a call to action in the description of their pin for Pinterest users to click through and see the full infographic.
And of course, be sure you share the full infographic as well. But by doing both, you are likely to catch the eye of users in different ways, with different types of visual content.
#3: Instagram
Instagram gives users two ways to share updates with followers – photo and video posts that appear in the Instagram newsfeed and on your profile as well as 24-hour Instagram Stories.
If your Instagram account is verified or has over 10,000 followers, you can even add links to Instagram Stories to ensure that your Instagram followers get a link directly to your full infographic, as shown in the example above. In the post you share to the newsfeed, and on your profile, include a shortened URL on the image and in the image caption.
The key to sharing infographic teasers on Instagram is to make sure that your website is mobile friendly. Since most Instagram users would be clicking through to your infographic from their mobile device, you would need to have a responsive design or other mobile-friendly design in place for your entire website, as someone who views your infographic might want to visit additional web pages.
Also keep in mind that Instagram hashtags can help your infographic get discovered by more Instagram users, so be sure to use relevant ones on both Instagram posts and stories.
#4: Imgur
The Imgur audience is tough to please, but if you think that your infographic is going to be appealing to the masses, then it’s a great network to share your infographic with. Unlike the earlier mentioned social networks, you’re not sharing your infographic with your followers but rather everyone in the community in the hopes that it will gain enough popularity to make the front page.
Imgur frowns heavily on self-promotion, so it’s best if your business plans to create infographics often to create a personal account, engage with the Imgur audience to learn their likes and dislikes, and then share your infographics as if you just discovered one that was cool.
As you can see, even though the infographic above didn’t get a lot of points, it has been viewed on Imgur over 165,000 times. The key on Imgur is to post a teaser from your infographic that could stand alone, but also makes people want to go to your website for more. Imgur traffic also relies on the correct use of tags (keywords, not hashtags), so be sure to add relevant ones to your post.
#5: Reddit
Reddit is similar to Imgur in the sense that Reddit users are not fans of marketers and self-promoters. The goal to posting on the Reddit network is to make it to the front page Reddit as a whole or to the top of a subreddit, or section of Reddit that caters to specific topics. With that said, if you share an infographic on Imgur and it does well, you can share that Imgur post to Reddit in hopes it will gain similar traction.
Like Imgur, you will want to create at least one personal account, engage with the Reddit audience to learn their likes and dislikes, and then share your infographics as if you just discovered one that was cool.
Sharing your infographic teaser from Imgur can effectively boost the number of views and points the infographic receives on Imgur, thus boosting it to the front page. As you can see in the example above, the infographic has over 366,000 views on Imgur as well as 19,000 votes and 2,000 comments on Reddit.
In Conclusion
While there are many ways to promote your infographic, using the five platforms outlined above can help you gain visibility for your infographic in a variety of ways, both with your own audience as well as new audiences. Isolating portions of your infographic can even help you drive traffic from these networks to your website.
Be sure to find the right teasers from your infographic and use them to create the best results for your infographic marketing.
