Serif vs Sans Serif Fonts
What are Serifs?
The small features on the ends of strokes in some fonts are known as “Serifs.”
Some common Serif typefaces are Times New Roman, Georgia, Palatino and Garamond.
In contrast, common Sans Serif typefaces include Arial, Helvetica and Tahoma.
When to use Serif and Sans Serif Fonts
There are advantages to using both Serif & Sans Serif fonts in different designs. To break it down very simply, Serif fonts are easily readable at small body copy sizes, and Sans Serif fonts really stand out in large titles. There are many exceptions to this, but that is the most common usage.
One major exception is web. Since most displays are not as high resolution as printed media, Serifs can display poorly at small sizes. This is becoming less of an issue with improvements in technologies like retina displays, and 4k screens becoming popular, but the vast majority of displays are still low resolution when compared to print. So currently it is still best to use mostly Sans Serif fonts for web use.
Check out our guide to the best free fonts here.