Looking for some practical ways to cut your marketing budget and reduce hassle? Easil helps you simplify your advertising by cutting out the need for an external designer and putting you in control of your brand.
We assembled this real-life case study from a Brisbane eatery so you can see exactly how Easil works to streamline their hotel graphics design and advertising process.
Hotel Graphics Problems
Woolloongabba Hotel is a casual bar and dining establishment that are mainstays of the local culture. However, the staff was weighed down with the inconvenience of working with an outside designer for their promotions and social media posts.
The cost became burdensome, especially with food and drink specials that changed frequently. The time involved with consulting a designer with briefs and changes was simply overwhelming.
A new answer was needed to help relieve some of these daily pressures, so they turned to the Easil DesignAssist team for a solution.
The Solution
Easil’s DesignAssist team worked with Woolloongabba Hotel firstly to create a venue logo. In addition, brand elements that are easily recognizable and that fit with the hotel’s existing brand idea were required. This enabled the team to create custom templates with these brand-specific traits, which can be updated on the fly by the bar staff or administration for various promotions.
The restaurant staff also has their pick of thousands of stock images that they can drop into the templates, so they don’t have to worry about styling and photographing their entrees as they rush to prepare an evening menu.
The Repercussions
The hotel admin doesn’t just use Easil for food and drink promotions — they also use it to design TV screen advertisements for use around the restaurant and Gig Guides for upcoming events, and they even create their social media posts using the app. They have also taken advantage of the print service to have hard materials printed easily and quickly.
The greatest progress that Woolloongabba Hotel has seen has been in the time it has saved by using Easil. The need to sit down and collaborate with a designer is gone. The staff can update their own materials whenever needed, so there’s no need to put in a call to a designer or try to create their own promotions whenever a last-minute project arises. This flexible self-design method is incredibly convenient, and it helps businesses take hold of their brands and create something totally fresh and unique.
Intrigued? Check out these designs to see what the Easil team has cooked up!
