Brand Awareness 11 Powerful big brand strategies for small business growth Running a small business can place huge demands on your time. With pressing issues to take care of, brand building can seem unimportant. Yet we know that brand building pays dividends in the long run.So why is it that few small businesses invest in building their brands? Are time, money and resources to implement brand strategies a concern? Then check out these low-cost big brand strategies for small business growth.