Franchise businesses heavily rely on their local or neighborhood market for a substantial chunk of their customer base, so community engagement through tailored offerings is no longer just a good idea—it’s a marketing imperative. However, for Franchisors, this comes with its own set of challenges. Customizing local content and marketing materials for the high number… Read more »
Managing a franchise system comes with its unique challenges, and one of the most important is ensuring your brand remains consistent across every location. Franchise marketing compliance isn’t just about protecting your brand’s visual identity – it’s also about ensuring that marketing materials follow legal guidelines, strengthen customer trust, and enable franchisees to succeed. In… Read more »
There are heaps of success stories about Easil teams that we hear every day, in multiple industries. We recently caught up with Jacinta – Head of Marketing and Digital at LJ Hooker Solutions Gold Coast, to chat through hers and her teams’ experience using Easil and how it’s shaped their marketing activity. LJ Hooker is… Read more »
The world of social media is always changing. The new Instagram algorithm has made it almost impossible to reach your followers without paid media or a high engagement rate. Generating consistent engagement on Instagram is an area many brands and businesses struggle with. But the good news, there are plenty of ways to increase your… Read more »
When it comes to content marketing, less sometimes really is more. From blogs to podcasts, brands are obsessed with getting as much of their content in their customers’ hands as possible, but which content actually works best? Most would agree that video reigns supreme; according to one study by Oberlo, 88% of marketers are happy… Read more »
