Brands and businesses are thriving in the world of YouTube, by sharing content of value or entertainment and growing an engaged audience. And with over 2.3 Billion viewers out there monthly, and the second most popular search engine, it’s a channel that can’t be ignored in your marketing strategy. Getting started with YouTube is a… Read more »
Stand-out YouTube thumbnails are incredibly important to YouTube Success because they’re the very first thing that a YouTube user sees when deciding whether to click through to watch your video.. or not! If you don’t have a YouTube thumbnail that stands out and attracts people within that preview, what is going to get them to… Read more »
Online accessibility is now more critical than ever. But achieving accessibility through social media design is not as well known. Moreover, most accessibility features through social media can be hard to locate. Inclusive and accessible design ensures that everyone can reasonably engage with your content on social media. Even with the most beautiful designs, captions,… Read more »
You’ve heard of personal branding; it is a personal marketing strategy that can help boost your professional brand. Personal branding is all about creating an image that you want to portray online, in order to get noticed by others who share the same interests as you do. It can also do wonders for cross-promoting your… Read more »
More and more consumers are turning to Instagram instead of Google to search for a brand, business or destination. People’s first reaction is to open their Instagram app to look your business up, not search for your URL. Your Instagram profile is quickly becoming your new website homepage. And as the saying goes, you never… Read more »
We know just how overwhelming it can be for brands having to keep up with the endless amounts of new social media features, content types and trends. From algorithm changes to releasing its new Reels feature, Instagram has evolved over its 10 years of existence tremendously. But let us assure you, Reels are the real… Read more »
Whether you’re a video content creator, event speaker, influencer, or up and coming Podcast star, one thing you’re going to need to do to gain exposure through partners and brands, is to create a Media Kit. This document is your grown-up, and creative equivalent of a CV. It shows off your skills, the audience you’ve… Read more »
Creating a brand is marketing 101. Using that brand consistently can present a challenge. And keeping control of brand consistency amongst a team can be downright impossible. That’s why we built a suite of brand locking tools right into Easil. We believe – If you like it, you should put a lock on it. Adding… Read more »
Creating ‘on brand’ designs can be challenging, and keeping your brand ‘on brand’ can be even more challenging. Maybe it’s time to learn some design tricks that will help you become more efficient, look more professional, and stay on brand with ease! Follow along as we step you through the recent process we worked through… Read more »
