Sometimes it’s true that less is more. In design, often the tendency is to cram in too many ideas by trying to fit a variety of elements together. However, this creates a disjointed effect — a lack of consistency that causes more confusion than anything else. Sometimes just stripping away one concept can lead to… Read more »
Audience engagement is everything on social media. If you can get people following, commenting, liking and sharing your posts, you’re on the fast track to successful social media marketing! However, racking up the likes isn’t as easy as it looks. Sometimes you need to offer a little incentive, and that’s where a giveaway comes in… Read more »
The day is swiftly approaching, along with that terrifying and yet thrilling excitement that it carries with it. It’s Black Friday, and you need to have a strategy in place for your marketing if you want to bring in the sales. Whether you’re a local brick-and-mortar operation, a strictly e-commerce business or a little bit… Read more »
Nothing can ruin a restaurant experience more than a poorly made dining menu. Just think about it: If your menu is difficult to read or understand, it will make your customers ask dozens of questions about the food, slowing your waiters down and preventing them from tending to all their other tasks, or worse still – make them… Read more »
Though sometimes frowned upon in the graphic design world, pre-made templates are becoming a popular way to create images and advertisements. And with a host of resources and customizing options, it’s no wonder! These frameworks are an easy and effective way to get a message out, further a brand or otherwise communicate in the social… Read more »
Are you ready for the deluge of holiday events heading your way? If you answered with a resounding “No!” – Don’t worry; you’re not alone. While this season is a beautiful time of celebration, it can also be incredibly stressful, especially if you’re in the hospitality business and you plan on hosting large functions. Here… Read more »
There’s no escaping it — your brand needs a blog. Today’s consumers are a picky bunch, and content marketing is one of the best ways to build their trust via information and personal connection. But you can’t just snag a domain name, bang out a couple of articles a month and call it good. Imagine… Read more »
When you’re creating an ad or other graphic, no doubt you’re focused on the message you want to convey. The photos, language, font, color – all of these elements should combine seamlessly to support what you want to say, whether that’s promoting an upcoming event or just looking for more social media engagement. Borders and… Read more »
