Have you heard about Pinterest communities? They’re the new big release from Pinterest and in this post we share what we know (so far) about Pinterest Communities and how you can get social on Pinterest with this new feature.
Pinterest is a search engine. Or so we thought, until recently. October ’18 has brought on a brand new feature; softly launching, called Pinterest Communities. Now, Pinterest is a social media channel too.
It also comes at the same time as another social network, Google+, announces that it’s closing its doors. But just quietly, the feeling around Pinterest Communities developing is far more exciting than what we ever felt for Google+…
That’s not to say that you should discount the search capabilities of Pinterest – it’s first and foremost a powerhouse of search and we talked about this here. But it appears that Pinterest is bringing back the social to its platform, enabling “communities” to engage more and interact about topics or subjects they have a common interest in.
So what do we know so far?
What are Pinterest Communities?
Pinterest Communities are just out of beta and the soft launch has resulted in most information coming from early blog posts and little official information from Pinterest. We’ll add more information as it comes to light but for now, one of the best sources of information about Pinterest Communities is in this Community lead by Brian Donohue, the Product Engineering Manager at Pinterest. You’ll need to be logged into Pinterest to access the link.
Here’s what we do know about the features of Pinterest Communities:
- Community members can interact with content, and engage with each other – a bit like you can in a Facebook Group, with a scrolling feed.
- You can post comments and have conversations around content as well as like (heart) comments.
- You can post images and pins (of course!).
- You can post links to content, but there are currently some temporary restrictions on adding links to your own blog/domain content. See below.
- You can add a “sticky post” a bit like Facebook’s Announcement Posts. These sit at the top of the feed. At present, it appears that you can have at least 3 of these as the creator of the Community.
- Once a name for a community is taken, it’s taken. There are no duplicates, so grab your Pinterest Community name for your niche or brand now.
- You can only claim up to 4 Pinterest Communities at the time of writing this post. It’s changed from being unlimited, due to people claiming dozens of Community titles at once. More about creating your own Pinterest Community below.
According to Pinterest, the current limits on sharing links from your own domain are just so that Pinterest can experiment with what works best:
We’re hoping this temporary block will encourage authentic discussion and idea-sharing, and limit spam and self-promotion. Instead of sharing a Pin that links to your blog, consider sharing a story with a photo or replying to community posts instead. – Brian Donohue, Product Manager, Pinterest.
Note: You need to join your first community by invitation before you can access the option to start your own community.
Creating your Pinterest Community
To claim your community, you’ll need to join one first. You can find Communities to join at this link.
Now, you’re ready to create your first Pinterest Community:
- Name your Community. These will be unique, so even if you’re not ready to fully commit to adding this to your social media schedule, we advise to grab your name, so that no one else can!
- Enter your Community Description. This text will feature in the ‘About’ tab in your community section. Remember to optimize for search terms your ideal audience will be using to search for this topic (in both your title and description).
- Add a Cover Graphic. Lucky for you, the amazing team at Easil have crafted a range of 15 free templates to customize for your Pinterest Community Cover. Scroll down to view them all!
- Press ‘Create’, and you’re ready to start inviting people.
Inviting people to your Pinterest Community
There are several options to start getting your Pinterest Communities known and found. By pressing the + icon at the top, you can use WhatsApp, Facebook, Twitter, Link or Email to invite existing contacts, or even enter a new email address.
People in your community can be Admin, moderators, or Users. A moderator can remove content and ban users from the community:
If you need to remove users from your community, you can ban them a couple of ways: 1/ Press the ellipsis under any post the user has added, or 2/ Click on the ‘People’ tab and then press the ellipsis next to them, and ‘Ban user’.
Pinterest also provides a super easy way to change ownership of your community. Access this via the edit button at the top of your image banner, and scroll down to underneath your description. Select a community member and ‘Submit’.
What Size Should Your Cover Image Be?
According to Brian Donohue, the Product Engineering Manager at Pinterest, your Community Cover Photo should be at least 1440 pixels wide and the image will scale differently on different platforms. As we said above, you can get updates on the feature from Brian in the Pinterest Communities Community.
Here’s an example of how the cover image looks on different devices:
It can be quite difficult to achieve a cover design that suits most devices… but there’s good news. Our designer elves have been working away on designing cover templates that work across multi-devices.
Here are some of our templates for you, ready to edit and use as your Pinterest Community covers:
15 Free Stunning Pinterest Community Cover Designs to use now!
How to use these Free Pinterest Community Templates:
- Sign up for a free Easil 30-day trial account and then log into your account.
- Click on any image below and it will take you straight to the template link you choose to edit for your Pinterest Community.
- Once the template opens, click on the elements you want to change – for example, the heading, logo, image, text/fonts or colors.
- Click “Download” to then download your finished design.
- Upload the final cover image into your Pinterest Community … then share your Community and start growing it!
Choose a template now to get started by clicking on the image you choose:
1. Pinterest Community Tropical Logo Template
Use this simple greenery design to add your logo and upload in a snap to claim your Pinterest Community header!
2. Pinterest Community Coming Soon Template
While you’re getting set up and learning about how Pinterest Communities work, why not grab your name and add a header to say that your Community is “coming soon”.
3. Pinterest Community Photo Montage Template
Use this photo montage template and mix and match it any way you like with your own photos. Simply click the image to edit and switch out to your own images in Easil.. and add your logo!
4. Pinterest Community Flower “Group Name” Template
Want to secure your group name and an eye-catching header? Use this template after you reserve your Pinterest Community name and upload it as your cover image!
5. Pinterest Community “Chit Chat” Template
Get ready for some great engagement and conversation around your favourite topic with this Chit Chat template. Click to edit.
6. Pinterest Community Pink Floral Template
For a feminine vibe, you can’t go past this template. Rock your tribe of Pinterest lovers with this serenely gorgeous template!
7. Pinterest Community Picture Frame Template
This picture frame template is ready to customise into any mood or collection you want to showcase. Drag, Drop and snap your images into the frames. Have fun with it and get creative!
8. Pinterest Community Fashion & Beauty Template
Perfect for a Community of fashionistas, this Fashion Template can be easily customised to suit the look and feel you want! Click the image to get started.
9. Pinterest Polaroid Photo Frame Template
Get your Community reserved and ready to go with this cool photo frame template – change out the images by dragging over your own to match your brand!
10. Pinterest Community Lifestyle Template
Perfect for any lifestyle Community. Simply change up the fonts, colors and images to suit your Community topic!
11. Pinterest Community “Shades of Mauve” Template
This template is ready and waiting to take on any color you want it to be. Don’t like mauve? Change it to teal, yellow, orange or whatever your brand-color-loving heart desires!
12. Pinterest Community Textured Paper Template
A modern template that you can easy customise to suit your brand – change the header color or elements and don’t forget to add your group name and information.
13. Pinterest Community “Touch of Gold” Template
This abstract template with a touch of Gold is ready to customize (add your own highlight colors and your Community name). Now you’re ready to start engaging!
14. Pinterest Community “Shiny Gold” Template
Make your Community name shine for all to see with this cute, shiny gold template! Click the image to start editing.
15 . Pinterest Community Gold Marble Effect Template
Add some class to your Community cover image with this marble effect. Perfect for a Community of interior designers .. or anyone that appreciates the finer things in life, design and homewares!
Now that you’ve joined a few Communities and created your own, make sure you check the rules of Etiquette for Pinterest Communities:
How to use Pinterest Communities – Do’s and Don’ts
Dana from the Communities team at Pinterest has posted some guidelines in a closed Facebook Group about the etiquette of Pinterest Communities (Pinterest has yet to publish official content around it – we’ll update when we have more information). These are as follows:
“We would love communities to grow into a place where people can come discuss their passions, be inspired, and create connections with other people that share their interests. To make that happen, we have a few rules of engagement:”
- Join communities about things you love -Encourage others to share by liking or commenting on their posts.
- Answer questions, make suggestions (someone’s looking for a great pasta recipe or room decor idea and you’ve got just the one? Comment on their post and share it!).
- Share cool content from across the web (not only from your domain).
- Gauge interest and relevance before posting any blog content
- Respect community specific rules about self promotion, and try to keep in mind the “10:1” ratio – only one self promotional post to every 10 other actions (posting someone else’s content, posting a photo, a question, a discussion starter, liking or commenting on another post, etc).
- Post discussion starters.
- Drop in to a community just to post your blog. And as we mentioned above, there are currently temporary limits placed on sharing content from your own domain.
- Post the same blog post to multiple communities, especially with disregard to relevance.
- Ignore other content in the community.
- Disregard community specific rules set by community moderators.
If we all follow these guidelines, communities can grow to be a truly engaging platform where we can all learn new things, find inspiration, and even get new blog followers. Especially in this early phase, it’s essential we don’t make communities feel spammy and impersonal. If we find spammy or irrelevant posts, we will delete them, or potentially ban the poster from one or all communities. We’re serious about making this a great feature, and we look forward to your help in making it awesome!”
– Dana and the Communities team.
Summing it Up
Pinterest Communities are new, but some thriving Communities are being established. While it’s new, it’s a great time to jump in, claim your Community and start engaging with your target audience on Pinterest…. with an eye-catching cover image of course!
Over to You
Have you joined any Pinterest Communities yet?