You’ve no doubt heard the terms Serif and Sans-Serif Fonts when it comes to design – but what’s the difference? In this post we break down the key differences between Serif and Sans-Serif fonts, how they came to be. We also look at how you can use them most effectively in your designs and promotions.… Read more »
Designing for the outdoors, or large format, can be difficult. Looking at your laptop or desktop computer and translating that tiny design to something that will be output to potentially 100’s of times that size is often also daunting. Keeping things simple in large format will result in a far simpler and more professional campaign.