1. Content is King Twenty years ago, IT visionary Bill Gates declared “Content is King”. And it still is. Without appealing, relevant and dynamic content, you won’t engage your followers on social media. Thanks to the fabulous algorithms used by platforms like Facebook, the more your followers Like / Comment / Share your posts, the… Read more »
March, 2016: Gold Coast based print and digital marketing business, Easil, has announced it will be exhibiting at the inaugural PubLeaders Summit in Sydney on Monday 21st March. Easil is an online graphic design tool that streamlines the marketing campaign creation process for the hospitality industry. Housing thousands of predesigned, promotional campaign templates, Easil allows… Read more »
You’ve no doubt heard the terms Serif and Sans-Serif Fonts when it comes to design – but what’s the difference? In this post we break down the key differences between Serif and Sans-Serif fonts, how they came to be. We also look at how you can use them most effectively in your designs and promotions.… Read more »
Designing for the outdoors, or large format, can be difficult. Looking at your laptop or desktop computer and translating that tiny design to something that will be output to potentially 100’s of times that size is often also daunting. Keeping things simple in large format will result in a far simpler and more professional campaign.