So you’ve found a good groove with your social media marketing – you’re constantly putting graphics out on Facebook, hosting fun giveaways and engaging personally with your audience on Twitter. But are you utilizing the vast Pinterest network as a marketing tool? Pinterest has 110 million users who are consistently pinning products, ideas and blog… Read more »
Looking for some practical ways to cut your marketing budget and reduce hassle? Easil helps you simplify your advertising by cutting out the need for an external designer and putting you in control of your brand. We assembled this real-life case study from a Brisbane eatery so you can see exactly how Easil works to… Read more »
Who doesn’t love perusing social media and sharing their favorite tweets? Twitter is great for those of us who love connecting via short sound-bytes – perfect for our limited attention spans. But the Twitterverse presents some challenges when it comes to sharing graphics. If you want to gain followers and rack up the re-tweets, you… Read more »
Is your Facebook page supporting your brand, or tearing it down? Have you ever even thought of the impact that Facebook is having on your voice and persona? If you haven’t considered this, then now is the time to start. Shaping your brand requires conscientious thought and strategy, but Facebook provides an easy and effective… Read more »
Typefaces are like snowflakes — no two are exactly alike — which is why choosing fonts can feel like an overwhelming task. Even seasoned designers can spend hours in pursuit of the perfect typeface. If you’re feeling intimidated by all the available choices, this typography cheat sheet will guide you through the basic font styles… Read more »
Choosing the right colors can help you establish a brand identity that stands out from competitors, boosts sales, and drives traffic. Of course, other design elements are also important, but the right color choice can mean the difference between excellence and mediocrity. From logos to letterheads, digital images, posters, and banners having an attractive font… Read more »
Online digital communication is essential to attracting and interacting with new potential customers and clients, as well as your current client base. A strong headline and engaging, informative content are always necessary components for achieving the above. However, nothing beats a good graphic for quickly capturing consumer attention. A good graphic can convey the summary… Read more »
1. Content is King Twenty years ago, IT visionary Bill Gates declared “Content is King”. And it still is. Without appealing, relevant and dynamic content, you won’t engage your followers on social media. Thanks to the fabulous algorithms used by platforms like Facebook, the more your followers Like / Comment / Share your posts, the… Read more »
