There’s no escaping it — your brand needs a blog. Today’s consumers are a picky bunch, and content marketing is one of the best ways to build their trust via information and personal connection. But you can’t just snag a domain name, bang out a couple of articles a month and call it good. Imagine… Read more »
What does your font say about you? From your logo to your social media advertising, fonts play a pivotal role in brand recognition. And it’s not just about how your lettering looks — it’s about the message it conveys to your audience. A font can brand you as a leader, a dreamer or an innovator… Read more »
Who doesn’t love perusing social media and sharing their favorite tweets? Twitter is great for those of us who love connecting via short sound-bytes – perfect for our limited attention spans. But the Twitterverse presents some challenges when it comes to sharing graphics. If you want to gain followers and rack up the re-tweets, you… Read more »
When you’re creating an ad or other graphic, no doubt you’re focused on the message you want to convey. The photos, language, font, color – all of these elements should combine seamlessly to support what you want to say, whether that’s promoting an upcoming event or just looking for more social media engagement. Borders and… Read more »
Sometimes words just don’t cut it. You need striking visuals to drive a point home, pique curiosity, or add to the anticipation of an event. However, creating your own poster can be an overwhelming task, especially if you’re not a designer. Where do you even begin? Thankfully, now there are applications that make image design… Read more »
Is your Facebook page supporting your brand, or tearing it down? Have you ever even thought of the impact that Facebook is having on your voice and persona? If you haven’t considered this, then now is the time to start. Shaping your brand requires conscientious thought and strategy, but Facebook provides an easy and effective… Read more »
