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Visual Marketing

What marketing elements do I need for a successful campaign?

A successful marketing campaign is budgeted, researched, planned and well executed.

What’s in a Hue? How to Use Color to Freshen Up Your Ad

Ever wonder why some ads capture your attention more than others? With as much marketing as we see every day, you would think that eventually, it would all just blur together. Yet time and again, we find ourselves surprised by an ad that sticks in our minds or draws our eyes in unexpected ways. Obviously,… Read more »

How to Make a Fantastic First Impression With a Facebook Cover Photo

Did you know that your Facebook cover photo actually says a lot about you or your business? Even without navigating to your page, if Facebook users see your name, they can hover over your profile pic, and a larger profile picture and cover photo will pop up for better viewing. And guess what? Your cover … Read more »

Visual Marketing

How to mix decorative fonts like a Pro

Typefaces are like snowflakes — no two are exactly alike — which is why choosing fonts can feel like an overwhelming task. Even seasoned designers can spend hours in pursuit of the perfect typeface. If you’re feeling intimidated by all the available choices, this typography cheat sheet will guide you through the basic font styles … Read more »

The Science Behind Font Preferences (and How to Choose Wisely)

Design is an interesting thing. On the surface, it seems like it’s all art and that it takes an artistic eye to create a great logo or design a perfectly balanced pamphlet. Dig a little deeper, though, and you discover that great designs often work because they deploy the right fonts for the text. Sometimes … Read more »

Surprising effectiveness of large format printing

With the ‘invention’ of temporary and instant marketing through digital and social media, the role of printing and especially large format printing has become increasingly essential in creating effective marketing campaigns. To ensure your promotion has a significant impact, it is crucial to include a full suite of reinforcing print materials.

Visual Marketing

Choosing the Best Colors for Outstanding Brand Identity that Boosts Sales and Drives Traffic

Choosing the right colors can help you establish a brand identity that stands out from competitors, boosts sales, and drives traffic. Of course, other design elements are also important, but the right color choice can mean the difference between excellence and mediocrity. From logos to letterheads, digital images, posters, and banners having an attractive font … Read more »

Visual Marketing

The importance of graphics in digital communication

Online digital communication is essential to attracting and interacting with new potential customers and clients, as well as your current client base. A strong headline and engaging, informative content are always necessary components for achieving the above. However, nothing beats a good graphic for quickly capturing consumer attention. A good graphic can convey the summary … Read more »

How to Use Color to Capture Your Audience

Interior and graphic designers know how much colour affects mood. When you’re using a brochure maker or a poster maker like Easil, deciding on color is one of the most important decisions you need to make. Here are some tips to help you make your design work for you. How to Choose Colors Color psychology … Read more »