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Visual Marketing

How to Create an Event Promo That Gets People Buzzing

You’ve got a big event coming up, and you’re ready to get down. Just one catch — you need to spread the word quickly to get people excited and anxious to drop in. A good event promo is the perfect way to plug your shindig and get the details out, and you can make one … Read more »

Visual Marketing

6 Tips for Sharing the Best Images in the Twitterverse

Who doesn’t love perusing social media and sharing their favorite tweets? Twitter is great for those of us who love connecting via short sound-bytes – perfect for our limited attention spans. But the Twitterverse presents some challenges when it comes to sharing graphics. If you want to gain followers and rack up the re-tweets, you … Read more »

Borders and Backgrounds: How to Use These Unsung Heroes of Design

When you’re creating an ad or other graphic, no doubt you’re focused on the message you want to convey. The photos, language, font, color – all of these elements should combine seamlessly to support what you want to say, whether that’s promoting an upcoming event or just looking for more social media engagement. Borders and … Read more »

How to Create Amazing Instagram Ads in No Time

Instagram is quite possibly the pinnacle of social media. You can share snapshots of your life and edit your photos to match your imagination. You can converse and socialize as you do on Facebook but without any clutter or confusion. It’s easy, intuitive and just plain fun. And it’s all focused around one thing: images.

How to Create a Knock-Out Poster in 6 Easy Steps

Sometimes words just don’t cut it. You need striking visuals to drive a point home, pique curiosity, or add to the anticipation of an event. However, creating your own poster can be an overwhelming task, especially if you’re not a designer. Where do you even begin? Thankfully, now there are applications that make image design … Read more »

Visual Marketing

How to Craft Your Facebook Persona (And Have Fun Doing It)

Is your Facebook page supporting your brand, or tearing it down? Have you ever even thought of the impact that Facebook is having on your voice and persona? If you haven’t considered this, then now is the time to start. Shaping your brand requires conscientious thought and strategy, but Facebook provides an easy and effective … Read more »

What marketing elements do I need for a successful campaign?

A successful marketing campaign is budgeted, researched, planned and well executed.

What’s in a Hue? How to Use Color to Freshen Up Your Ad

Ever wonder why some ads capture your attention more than others? With as much marketing as we see every day, you would think that eventually, it would all just blur together. Yet time and again, we find ourselves surprised by an ad that sticks in our minds or draws our eyes in unexpected ways. Obviously,… Read more »

How to Make a Fantastic First Impression With a Facebook Cover Photo

Did you know that your Facebook cover photo actually says a lot about you or your business? Even without navigating to your page, if Facebook users see your name, they can hover over your profile pic, and a larger profile picture and cover photo will pop up for better viewing. And guess what? Your cover … Read more »