Typefaces are like snowflakes — no two are exactly alike — which is why choosing fonts can feel like an overwhelming task. Even seasoned designers can spend hours in pursuit of the perfect typeface. If you’re feeling intimidated by all the available choices, this typography cheat sheet will guide you through the basic font styles… Read more »
Design is an interesting thing. On the surface, it seems like it’s all art and that it takes an artistic eye to create a great logo or design a perfectly balanced pamphlet. Dig a little deeper, though, and you discover that great designs often work because they deploy the right fonts for the text. Sometimes… Read more »
Choosing the right colors can help you establish a brand identity that stands out from competitors, boosts sales, and drives traffic. Of course, other design elements are also important, but the right color choice can mean the difference between excellence and mediocrity. From logos to letterheads, digital images, posters, and banners having an attractive font… Read more »
Online digital communication is essential to attracting and interacting with new potential customers and clients, as well as your current client base. A strong headline and engaging, informative content are always necessary components for achieving the above. However, nothing beats a good graphic for quickly capturing consumer attention. A good graphic can convey the summary… Read more »
Interior and graphic designers know how much colour affects mood. When you’re using a brochure maker or a poster maker like Easil, deciding on color is one of the most important decisions you need to make. Here are some tips to help you make your design work for you. How to Choose Colors Color psychology… Read more »
1. Content is King Twenty years ago, IT visionary Bill Gates declared, “Content is King.” And it still is. You won’t engage your followers on social media without appealing, relevant, and dynamic content. Thanks to the fabulous algorithms used by platforms like Facebook, the more your followers Like / Comment / Share your posts, the… Read more »
You’ve undoubtedly heard the terms Serif and Sans-Serif Fonts when it comes to design – but what’s the difference? This post breaks down the key differences between Serif and Sans-Serif fonts and how they came to be. We also look at how you can use them most effectively in your designs and promotions. In the… Read more »
Designing for out of home advertising, or large format, can be difficult. Looking at your laptop or desktop computer and translating that tiny design to something that will be output to potentially 100’s of times that size is often also daunting. Keeping things simple in large format will result in a far simpler and more… Read more »
